It is my honor to share with you CANVAS’ second year!

We had amazing activities and certainly wonderful growth. All of this, of course, is because of YOU, our wonderful Members, and the way you have embraced being a part of the CANVAS Hospitality Community, and contributed to many of the opportunities offered this year.


And to those of you who are receiving this that are not CANVAS Members, we look forward to getting to know you better!

During 2010…

Our membership grew to over 500 - hospitality businesses and individuals.
We inaugurated our first annual Advisory Council. They helped us shape the year and were hands on in creating our educational events, Research Days, and made other valuable contributions. We are so very grateful for all of their time, wisdom and assistance.

Thank you to:
Monica Stevens, Advisory Council President, 750 Wines
Tom Buck, Beau Wine Tours;
Elan Fayard, Direct to Consumer Sales and Marketing Consultant;
Andrea Guzman, Promotion & Partnership Manager, Napa Valley Wine Train;
Bryan Hair, Manager, Travel & Private Membership, LesConcierges San Francisco;
Ryan Hill, Proprietor, Hill Family Estate;
Jocelyn Hoar, Visitor Center Manager, Robert Mondavi;
Bob Hurley, Chef Owner, Hurley's Restaurant;
Said Jarrar, Owner/Operator Jarrar Tours;
Holly Krassner, Marketing & Communications Consultant;
Ryan Moore, Director, Direct-to-Consumer Sales, Ridge Vineyards
Maria Newman, Tasting Room Manager, Ehlers Estate;
Nick Perata, Owner/Operator, Perata Luxury Car Service;
Katie Prevost, Marketing, Events, Circulation and Social Media Coordinator for WHERE Magazine;
Lisa Ross, Concierge, Carneros Inn;
Scotti Stark, Hospitality Director, Fisher Vineyards;
Wendi Webster, Brand Manager, Rudd Group
Jason Ivan Wright, Concierge, Solage Calistoga;

We became CANVAS. Toward the later part of the year we initiated our expansion into Sonoma to great receptivity. We are excited to be bridging the two Regions as we all are one Wine Country. And with all the new programs we’ll certainly have a lot to report for 2011 covering both Valleys!!

We continued, as well as initiated, some wonderful educational experiences: As you know, education is a very important part of who we are. Here are some highlights.

Research Days. We conducted 17 intimate Research Days introducing Concierges from Napa, San Francisco and Sonoma to wineries, restaurants and lodgings in both Napa Valley and Sonoma County so they have personal experience in getting to know the venues and the folks they can interact with on behalf of their guests.

San Francisco VIP Tour collaborating with SFCA. Three top SF concierges led guided tours to different neighborhoods and it culminated in the View Lounge at the top of the San Francisco Marriott Marquis where San Francisco Concierges hosted Wine Country Concierges and other members with hors d’oeuvres and wine while watching the sunset over the San Francisco skyline. The exchange enhanced relationships and information for CANVAS Concierges to serve their guests who ask for guidance in San Francisco.

Held CANVAS Gatekeepers of Wine Country - a panel of CANVAS Concierges and Tour Guides from Napa, Sonoma, and San Francisco, and moderator Alf Nucifora of the Luxury Marketing Council presenting their observations of trends seen behind the desk and behind the wheel, then a stimulating open discussion with many questions from the audience. We thank the Napa Valley Opera House for hosting the event and our CANVAS members for providing wine and food.

Launched a new CANVAS activity – Speed Networking, held at Ehlers Winery to great success and enthusiasm. You’ll see more of these.

Hosted a Panel discussion on Sustainable, Organic and Bio-Dynamic Farming for Concierges and Tour Guides hosted at Robert Mondavi Winery that was a BIG hit! A panel forum made up of very knowledgeable and entertaining Vineyard experts from our member wineries Katey Taylor, Viticulturist, Robert Mondavi; Dave Box, Vineyard manager,Grgich Hills; Sean Sullivan, Owner, Sullivan Winery; Jeff Hill Vineyard Management Company for Sullivan Vineyards, Charly dePottere, Enologist, Alpha Omega.

Conducted three Riedel Workshops, two in Napa Valley at Silver Oak and 750 Wines, and one for our Concierges in San Francisco at the Press Club.

Initiated a Wine-Making Program as education for all members who would like to learn about wine by participating in the wine-making process. We greatly appreciate the 1 ton of Zinfandel grapes donated by the Mendocino Grape Growers, and the American Oak Barrel donated by Premier Wine Cask. More about this as it develops/ferments in 2011!!

Sponsored two Social Media Workshops at the Cameo Cinema on Direct to Consumer Marketing

Held two CANVAS Website Tutorials at the Cameo Cinema to enhance Concierge, and other members' use of the website tools

**Many of these events were held with the support of our extraordinary Sponsor, Wine Country Party and Events. We thank Marshall Bauer and his team for contributing to the quality of what CANVAS is able to produce and look forward to the expansion in 2011.

We also held a variety of Networking Events!!!

Launched the POKEN (digital business card) through the generous sponsorship of John Anthony Vineyards and hosted launch event at his tasting room.

Co-Sponsored 12 CHEERS To Taste Events with attendance between 500 - 700 held at outstanding CANVAS Member properties:

Maisonry/I. Wolk
Flora Springs
William Hill
Bourassa Vineyards
Rutherford Hill Winery
Jarvis Winery
Calistoga Inn
Round Pond Estate,
The Uptown Theater
Franciscan Estate

**We have been collaborating with Todd White of CHEERS St. Helena and his team on these events for two years now. We are grateful for this successful outreach on behalf of our CANVAS Members. 

    And… of course, the CANVAS Holiday Party “Giving back to the Community” was hosted at the beautiful Artesa Winery, with party design by David Aten, and rentals from our sponsor, Wine Country Party and Events, who created a Winter Wonderland. And tree donations by Steve’s trees, enabled purchased tree contributions to support Community Action of Napa Valley.

Fostered continuing and new strategic working alliances....

Napa Valley Vintners
Napa Valley Destination Council
San Francisco Concierge Association
Les Concierge, San Francisco (and beyond)
WHERE Publishing
Ritz Carlton Residences San Francisco
7x7 SF Magazine to bring awareness of our CANVAS Members to the 30 something wine and food “explorers”.

Conducted outreach in support of some of our favorite Not For Profit organizations:

Arts Council- Open Studio
Festival del Sole
Di Rosa Preserve
Napa Valley Opera House
Lincoln Theater
Napa Land Trust
Vine Trail
Community Action Napa Valley
Napa Valley Film Festival
Contributed to panel for the Green Summit

Had some very fun "hosted events" on behalf of our members....

5 Invitation Dinners for John Anthony

An Invitation Lunch for Maritas Vineyard

Winery Invitation Dinner for Realm Cellars

Shopping & Ice Skating Evening at the V Marketplace which contributed to a festive celebration of the holidays!!!

A series of intimate Concierges Dinners (6 people at a time) for Hurleys with Chef Hurley

Flora Springs Lunch on the Zinfandel Lane Winery Patio

Walk Around and Samplings with the Oxbow Market Members with a group of San Francisco Concierges

Pink Party on the Hotel Luca Patio to show off Winery Members' Rose's in the Summertime

Cocktail Evening at Lookout Ridge with owner, Gordon Holmes

Small Cocktail Party at the Robert Craig Winery Ranch Property

Invitation Lunch at Chalk Hill overlooking the Horse Exhibition Ring

Concert from Festival del Sole at Lincoln Theater for group of Research Day Concierge Attendees

Two Concierge Lunches for Morimoto's Opening!

We are always expanding our Digital Outreach

We placed additional resources on the CANVAS Website including "Specials" provided by Members for All Members or Concierge & Tour Guides to view; Weekend Appointment Availability; Collaborative Content with Wine Country Weekend; 52 Weekly Updates to keep Members informed for the benefit of your guests; Posted Open/Closed Information for Wineries and Restaurants during Holidays; and Current Event Calendar with Member Events highlighted in Weekly E-Blast...and more!!!


We have so many exciting new programs and opportunities! We can hardly wait to present them all to you!!

In January we launched CANVAS Connect in Sonoma County to a warm welcome from over 300 Hospitality Professionals from Sonoma, Napa and San Francisco who enjoyed networking and exploring at the Francis Ford Coppola Winery.

We will Continue and expand our 2010 successful programs.

We'll be launching some extraordinary new Educational Workshops and Educational Series!

There will be initiation of more new strategic relationships to support the Hospitality Community.

Expansion of members in Napa Valley, Sonoma County & San Francisco will continue.

We'll be initiating more Community Contribution Activities, such as CANVAS Members serving as Docent Volunteers for the Barrel Auction of Auction Napa Valley.

We will be updating our Website presentation, expanding resource information, and expanding collaborative content.

We now have two Advisory Councils for 2011, Napa Valley and Sonoma County, to help us carefully address the specific needs of each region, and to assure that CANVAS is an organization shaped by it's Hospitality Community.

It is my honor to introduce and thank them.

Tom Wark, Tom Wark Communications, who assists with overall communications both regions
Scotti Stark, Fisher Vineyards, who serves on both Councils as our liaison between our two regions

In Napa:
Rick Enos, Compadres Rio Grill
Holly Krassner, Connecting the Dots
Margaret Meraz, Flora Springs Winery
Katie Prevost, San Francsico Magazine
David Bryant, John Anthony Vineyards
In Sonoma:
Nancy Boerum, MacArthur Place
Ramon Meraz, Hyatt Vineyard Creek Hotel & Spa
Ryan Moore, Ridge Vineyards
Don Rickard, Platypus Tours
Sally Srok, Francis Ford Coppola Winery

As co-founders, Monica Stevens and I are first of all grateful, and secondly proud of what has grown into a strong support system for our Hospitality Community. We continue to consult each other on important CANVAS objectives and goals, and know that we all are becoming ever better Ambassadors, contributing to fortifying the economy of Wine Country.

We’re looking forward to spending “value” time with you in 2011!

Warmest regards,

Colby Smith 
Executive Director & Co-Founder

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